Retain talent, grow your agency

Agencies know how to build brands, but often overlook the people behind them. As AI, remote work, and a changing agency culture reshape the workplace, developing and retaining talent has never been more challenging - that's where we can help!

Services

Programmes for agencies

DEVELOP SKILLS

AD Accelerator Programme

Account Directors can hit a wall — stuck between delivery and leadership, unsure how to step up. When they leave, it costs agencies over £30k in recruitment fees and lost productivity.

We develop your Account Directors into confident, commercial leaders, who can progress in your agency and drive strategic growth for the business.

  • Identify the barriers holding Account Directors back.
  • Get tailored 1:1 and group coaching to develop leadership skills.
  • Enable Account Directors to confidently drive strategic growth.
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The Agency Coach's AD Accelerator programme
The Agency Coach's EQ in Action programme

create leaders

EQ in action programme

Gen Z score up to 10% lower than previous generations when it comes to empathy and emotional regulation, two key skills for success in agency life. 

We build emotional intelligence in your junior and mid-level teams, so they can work better together, spot new business opportunities, and create stronger relationships with clients.

  • Uncover the emotional intelligence gaps holding teams back.
  • Get practical coaching to build empathy and self-awareness.
  • Develop teams who collaborate and build strong client relationships.
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Improve Culture

Culture Check Programme

Remote work, AI, and changing expectations have reshaped agency culture — often in ways leaders can’t see.

Through surveys, group workshops, and 1:1 interviews with people at every level of your agency, we uncover the culture gaps that quietly drain productivity and strain client relationships. Then we deliver a clear, actionable strategy, combining quick wins with long-term changes, to improve satisfaction, retention, and performance.

  • Understand the issues affecting agency culture.
  • Receive actionable recommendations to address them.
  • Build an environment where people thrive.
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The Agency Coach's Culture Check programme
The Agency Coach's bespoke agency coaching packages

Go Tailor-Made

Bespoke Agency Packages

Losing talent to competitor agencies? Seeing a drop in your employee Net Promoter Score? Or feel like you're losing the battle with remote working, AI, or team engagement?

We’ll listen to the challenges you’re facing and build a bespoke programme to help you achieve your agency’s culture, training, skill development or retention goals

  • Path to promotion programme
  • Quarterly Development Review programme and training
  • Management training
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Get started

Build your bespoke agency programme

Let's talk
Client testimonial photo from The Agency Coach's client carousel
Sam Woodman, The Agency Coach
Sam Woodman, The Agency Coach
Client testimonial photo from The Agency Coach's client carousel
Sam Woodman, The Agency Coach

What my clients say

"

My sessions with Sam were incredibly useful. She understood my objectives and challenges instantly, and the steps she recommended were both tangible and insightful.

Jimmy

— Senior Account Director, VCCP Roar

"

Sam’s advice and coaching style will stay with me for the rest of my career – I’ve already found myself passing similar suggestions on to the people I line manage.

James

— Account Director, VCCP Roar

"

One of the highest honours I could give Sam is that I couldn't imagine my agency experience without her, and I'm very glad I didn't have to.

Ellen

— Copywriter and Content Strategist

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Let's get to work!